I love this Canon 2400 SLR Gadget Bag and I am so pleased with it, I have had this bag now for several months and I can honestly just say that it has more then surpassed all my expectations. I own one Canon Deluxe Photo Backpack 200EG for Canon EOS SLR Cameras, which served for some time as my main bag before up until I purchased this gadget bag. This bag easily stores everything I need.Before I bought this Canon 2400 SLR Gadget Bag I was very hesitated because I was reading a lot of mixed reviews which made me eager to buy it. So I finally decided to go for it and I bought the camera bag from Amazon and the delivery date was right on and once I got it I was very pleased and surprised at what I actually got, compared to some camera bags that I have seen, this Canon 2400 SLR Gadget Bag seems small but it is so roomy and what I love most about this bag is that even it looks small but actually it is really a big bag that does not feel like a big bag at all!I have been trying to fit all my camera and accessories in order to see if I can get everything in there, and it turns out I can. In the main compartment of the bag I can easily fit:1. Rebel XT body (with the kit lens attached to it)
2. Canon EF 75-300mm f/4-5.6 III USM Telephoto Zoom Lens
3. Canon 430EX Speedlite Flash
4. Canon EF 50mm f/1.8 II
5. Different cards.
6. Some cords.The front of this Canon 2400 SLR Gadget Bag holds a few lens and extra memory cards covers and all the manuals for everything. On the sides of the bag I can store the camera and video camera with tapes for the video camera, the batteries and battery chargers for Flash. Even after that, with all of the above I still have room to store other things. After using this bag all over the place with all the gadgets for several months, I absolutely say it can hold up everything as it did with me very well and you can see no signs of tear or wear at all which make it a durable bag for loading and carrying it all the time.Copyright (c) 2009 Chris John
The Simple Way To Market Any Business
You’ve no doubt heard about the K.I.S.S. principle – “Keep it simple, Stupid.” Or as I like to say… “keep it simple, silly.”K.I.S.S. has been around the block a few times. In fact, it was a design principle noted by the US Navy in the 1960s.The phrase was coined by aircraft engineer Kelly Johnson. It’s nice to note that Johnson was the lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 spy planes).Though the acronym has been used mostly by the US military, namely the U.S. Navy and United States Air Force, civilians, businesses and lots of other groups use it too.Heck, I bet you’ve used it a few times yourself.We all tend to over complicate things, including myself.But I prefer simple any day and twice on Sunday. When tackling any problem, my number one rule is to start with the simple basics first (is the power on? Is the lamp is plugged into the electrical outlet?)And you’d be amazed at how effective the simple way of doing things can be. After all, you can always complicate the hell out of things later, if you like.You’ll be pleased to learn “simple” also works in marketing your biz too! Truth be told, simple has taken me a long, long way in the marketing of my business.Let me explain… The Three Pillars Of Good MarketingOK. Let’s break this down into, you know, simple terms. You can easily and simply market any product or service if you examine the 3 pillars of marketing.But before I go into details, I’ve got to give credit where credit is due. While, I’d love to think that I’m a marketing and advertising whizz, truth be told, I’m scratching the surface here.What I have learned came from the true geniuses of the game. The guys who figured it out and have been in the marketing trenches for decades.With that said, what you’re about to learn came from marketing top-gun Dan Kennedy. I recommend that you get your hands on any books, programs or live events he puts on. It’s nothing less than pure gold.OK. On with the show. The pillars of good marketing are:MessageMarketMediaLet’s talk briefly about each one.Pillar 1. Message. This is the “what” you say to your prospects or clients. It’s the communication part of the equation of good marketing. If you get this wrong, then your efforts won’t necessarily fail but will suffer greatly in terms of results and sales.Keep in mind, even if you have a great message and you shoot it to the wrong market, it’s going to land upon deaf ears. And you’re wasting marketing bullets… time, money and other resources.Pillar 2. Market. The is the “who” you want to sell to. It’s the group of people most likely to be interested and willing buy your stuff. These are the prospects you are communicating with and who will receive your sales messages (sales letters, print ads, landing pages etc.)So, your mission is to match your message to the correct market using the correct media.As you know privacy is essentially dead these days. So, getting the names and addresses for nearly any target market is a fairly simple process.Mailing lists comes in all shapes and sizes today. If you know what market you want to go after, you’re likely to find a list. It’s just a matter of contacting a list broker and describing who you’re looking for.For example, If you are looking for people who are at least 7 feet tall, drive a BMW, live in South Carolina and subscribe to Psychology Today, you can get that list. It may not be a very large list, but nevertheless it still exists.Pillar 3. Media. This the delivery system. It’s the vehicle that your message rides in. Think: magazines, newspapers, newsletters, social media such as Twitter, Facebook, LinkedIn, and list goes on forever it seems.The best way to select which media to use, starts with the market. Are you targeting folks over the age of 65? There’s a good chance they do not use social media as a primary medium.Yes, they very well may have a Facebook account, but this is not their main means of communicating or staying in touch with others.They do read the local paper and use their cell phone regularly. They probably listen to the radio and watch TV.But the only way to truly know is to ask your clients and prospects.How To Target Your MarketOne popular way that business owners use to target their market is by geographic.Using geographic marketing you choose your market based on a specific location, for example, businesses within a 10-mile radius. This is a very simple way to choose your targets but it’s like dropping flyers out of a plane and hoping one lands with the right person.Yes, a bit of an exaggeration but with a few simple tweaks, you can make your geographic marketing more effective. And you can do this by using…… Demographic targeting. Demographic targeting is selecting people by age, gender, how much money they have, whether they are conservative or liberal, or what religion they are, single or married and so on.Next, you have psychographics. Psychographics deals customer behavior, attitudes, interests and lifestyles. It’s useful when segmenting your market. This can be very powerful (and effective). Plus, it allows you to customize your marketing messages based on whatever market segment you are going after.Hey, you could combine all three. And many of the cloud based programs, such as Adobe Marketing Cloud, Salesforce, HubSpot, Marketing 360 and more do just that. You could also check some of the open source solutions.Again, you don’t have to get all “techie” just be sure you have details such as their contact info, and carefully track how much they spend, what they buy and how often. Simple with Excel.Of course, I could go way deep into this topic, but staying the “simple” approach, suffice to say keep good customer lists, learn what your prospects and clients want and become the “go-to” company that fills their needs.So, the next time you start a new marketing campaign, consider the ideas presented here. If you are tired of dumping big bucks down the advertising toilet and you’d like more profitable results, then I encourage you to give me a shout. Do you have questions about this article or would like to see a subject covered? Again, just shoot me a line. I’m always happy to help.Yours for higher response,Emette E. Massey
Branding in Marketing – 5 Steps to Make Your Brand Marketing Soar Above the Competition
With the advent of Internet Marketing, branding in marketing is absolutely essential and not just for big corporations anymore. At best, you have 30 seconds to get your prospect to click on your image.Is your brand attracting the kind of attention you want or does your brand leave your traffic snoozing because it looks indistinguishable from every other brand out there?If your brand is less than exciting, don’t worry. I’m going to share with you five steps that will help your company brand soar above the competition.5 Steps to Make Your Brand Marketing Soar Above the CompetitionStep 1) Make sure your brand represents the essence of who you are.Your brand should accurately reflect your company’s reason for existence. Call this your mission, your vision, your Unique Selling Proposition.Whatever you call it, the more clarity you have on why you are in business, the more your brand will accurately portray the essence of who you are as a company.The result? You will increase your name recognition and brand awareness. If who you are is reflected accurately in your business image, your prospects will be naturally attracted to your brand and ultimately the products or services you are offering, which will increase your bottom line. Further, congruence between image and essence translates to customer trust and loyalty.In other words, your brand delivers what you promise. When your brand does not accurately reflect your business, your prospects may feel jipped. LIke you overpromised and underdelivered. You do not want your brand reflecting this bad business modus operandi!Step 2) Make sure your brand is specifically tailored to your target market.When you aim at nothing, you will hit nothing. You need to completely understand the customers or clients you are trying to reach. The more detailed description you have of your ideal client, the better your brand will be, the more magnetic your brand will be.You cannot be all things to all people. That is impossible. Instead, find your niche and research this niche thoroughly.Don’t know where to start? Often, the best place to start is an audience for whom you have an affinity. One that you can relate to.Are you a mother? Then market to moms!Are you passionate about real estate? Market to fellow realtors!Do you love animals? Then market to fellow animal lovers!I think you get the idea. Whatever market you choose, outline specific details like education level, geographic location, gender, marital status, income level, interests, etc.Keep this in mind when developing your brand. If you need to, cut out a picture that encapsulates your target market and stick it to your computer monitor. Never forget WHO you are in business for!Because when you remember your target audience in your branding, your marketing is more effective. You will reach the specific people who are interested in your product or service and your profits will soar!Step 3) Make sure your brand does not come across as amateurish.Do it yourself logos and “custom” designs are a dime a dozen. But buyer beware! A cookie cutter logo may not do your company justice! And it may look, in fact, amateurish.When your brand does not come across as professional, it shows to your prospects that you do not treat your business seriously. And if you do not treat your business seriously, then what does that mean about your product or service and the customer service that comes with that product or service?A cheap brand comes across as just that–cheap. And cheap brands are indistinguishable from the competition, which means your brand gets left in the dust.Don’t let that happen to you. If you want to design your logo yourself or buy a stock logo, at least do research on what makes an effective image and what makes a cheap image. Do your homework and your brand will soar above the competition!Step 4) Make sure you include a photograph of yourself in your branding to convey trust.Today’s marketing is relational. The Internet is vastly anonymous and your prospects are scared of scams. Your prospects may also be tired of corporations “running the show” and prefer to work with someone real, down to earth.Including a photograph of yourself with your brand will help build trust with your prospects.But make sure it is a good photograph! It may be worth the investment to hire a professional photographer. If you decide not to hire a photographer, at least make sure you find a person you trust to take your photograph.Like a logo, a cheap photograph translates to a worthless product or service. Your customers will not be drawn to your page and you will be again left in the dust behind your competition.Step 5) Make sure you apply your brand consistently across all mediums.Applying your brand consistently or the same to your business cards to your website to your email marketing to your social marketing will increase your brand awareness and name recognition.You want your prospect, when they click on a banner to your website, to instantly be able to recognize your page as the same entity.Or when a prospect clicks on your landing page for your ezine offer, you want that ezine to have consistent branding with that web page. Otherwise, your new subscriber will unsubscribe you because they don’t remember you!Remember, it takes at least seven exposures of a product or service to make a sale. So building a consistent brand across all mediums is building a brand awareness that will result in more leads and more sales. It is also building trust. It shows your prospects that you are serious about your business and they can depend on your product or service to solve their particular problems. And when your prospects feel like you can solve their problems, your profits will soar and your competition be left in the dust!Practice these steps above and you will find that your prospects aren’t snoozing anymore at your images, but instead, your brand sizzles, soaring above your competition and resulting in a better bottom line!
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